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The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Strategic Decisions for Multisided Platforms
Multisided platforms such as eBay and Facebook create value by enabling For an MSP to keep rivals and new entrants at bay, high switching costs or to implement multisided platform strategies; and formal economic modeling. . of the tightest governance rules among online matchmaking services, for  Creating Business Plans (HBR 20-Minute Manager Series
Creating a business plan to launch your new venture? Here are the bases you'll Matchmakers: The New Economics of Multisided Platforms. David S. Evans  Overcharge but don't Overestimate: Calculating Damages for
("The recognition that many markets are multisided leads to new and interesting positive and normative . attend periodic matchmaking sessions. 25 See David S. Evans, The Antitrust Economics of Multi-Sided Platform Markets, 20 YALE J. Some Empirical Aspects of Multi-sided Platform Industries Abstract 1
organization landscape, and that this new area of economic research has potentially A brief review of the economics of multi-sided platform markets Caillaud, Bernard and Bruno Jullien (2001) “Chicken & Egg: CompetingMatchmakers,”. Platform Economics: Essays on Multi-Sided Businesses
been able to buy a pretty good new bicycle if I had published these essays in the Part One: Economics of Multi-Sided Platform Businesses . .. matchmaking services charge everyone the same, for instance, while, as we mentioned, physical. Some Empirical Aspects of Multi-sided Platform Industries - CiteSeer
organization landscape, and that this new area of economic research has potentially A brief review of the economics of multi-sided platform markets Caillaud, Bernard and Bruno Jullien (2001) “Chicken & Egg: CompetingMatchmakers,”. Market power in the online search and social-networking markets
Economics of two-sided markets cannot be ignored by and interacting.7 To do so, such platforms may engage in matchmaking or building D. S. Evans and R. Schmalensee, 'Markets with Two-Sided Platforms' (2008) 1 Issues in .. the market, the existence of barriers to entry and exit for new competitors, as well as. The Industrial Organization of Markets with Two-Sided Platforms
Two-sided platforms (2SPs) cater to two or more distinct groups of customers, facilitating value-creating The village market and the village matchmaker were 2SPs;. eBay and .. The theoretical economics literature on 2SPs is relativelynew. .. platforms—a phenomenon that Rochet and Tirole have called “multi- homing”. Catalyst Code: The Strategies Behind the World's Most Dynamic
A very good book explaining the success behind companies are multi-sided, like Google. . The Matchmakers: The New Economics of Multisided Platforms. Transactions in Two-Sided Markets
economic research for at least the past fifteen years. The idea of looking at transactions between the sides in these markets is not new. One D of transactions realized on the platform depends only on the aggregate price Weyl (2010) notes, referring to a multi-sided optimal pricing model, 'perhaps  Why Internet Platforms Don't Need Special Regulation - Politico
While Internet platforms are new, market platforms are not. But the important barriers to economic activity: transaction costs. Multisided market platforms deal with two or more distinct groups of customers. One paper on two-sided markets cites the town market and the village matchmaker as early. Multi sided platform for the internet of things - oral presentation
IoT platform Platform characteristics: • Multi-sided The platform will be structured in 6 sides, linked . multi- sided platform and give theoretical insights to the new internet of things market 18 Platform . Chicken and Egg: CompetingMatchmakers. Platforms Economics: Essays on Multi-Sided Businesses. David Evans, Two-Sided Platforms And Analysis Of Single-Firm
Single-Firm Conduct Hearings Comment: David Evans, Two-Sided Platforms And media and new-economy industries such as those based on software platforms and web portals. On-line matchmaking, speed dating, and other businesses for getting men . Other two-sided platforms have multi-homing only on one side. Multi-Sided Platforms - Harvard Business School
Abstract. Multi-sided platforms (MSPs), which bring together two or more MSPs have existed for centuries - for instance of the village market and matchmakers. economic and technical– that drive the strategic design of MSPs. However, do Amazon's new products exhibit indirect network effects? Free Fall: the Online Market's Consumer Preference Disconnect
accepted for inclusion in New York University Law and Economics Working advertising facilitates both transaction matchmaking and price . See David S. Evans, The Antitrust Economics of Multi-Sided Platform Markets,.

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